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Where is Your Audience?

One of the most important (and basic) rules of advertising and finding out where your audience lives. What are they watching, what are they listening to, what are they reading, and when. Next comes how can you reach them there? The post-modern digital landscape has created...

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Embracing the Vertical Video

When our nanny would send me vertical videos of our kids, I kept correcting her. "Hold the camera like this!" I would say. Everyone knows that horizontal videos are the best way to view video, right? Well those 18-34 year olds haven't changed their ways,...

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