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Where is Your Audience?

One of the most important (and basic) rules of advertising and finding out where your audience lives. What are they watching, what are they listening to, what are they reading, and when. Next comes how can you reach them there? The post-modern digital landscape has created...

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Embracing the Vertical Video

When our nanny would send me vertical videos of our kids, I kept correcting her. "Hold the camera like this!" I would say. Everyone knows that horizontal videos are the best way to view video, right? Well those 18-34 year olds haven't changed their ways,...

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Jul 05 2018

Fonts You Should Stop Using Right Now

A few months ago I had dinner at a relatively decent mom and pop Chinese restaurant. At least I thought it was decent until I glanced at the giant banner on the side of their building with the restaurant's name (don't ask me how I...

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Jul 27 2015

Simplicity in Style

The club was opened in August 1978 by Steve Fallon. When the Fallon family bought the corner building in uptown Hoboken with its street-level tavern, Steve Fallon's sisters Kathryn Jackson Fallon and Anne Fallon Mazzolla along with brother-in-law Mario Mazzola were interested in turning the...

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Jul 27 2015

Summer Brunch

The club was opened in August 1978 by Steve Fallon. When the Fallon family bought the corner building in uptown Hoboken with its street-level tavern, Steve Fallon's sisters Kathryn Jackson Fallon and Anne Fallon Mazzolla along with brother-in-law Mario Mazzola were interested in turning the...

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